There is a ‘dirty little secret’ about ideation new product development: Ideas and insights don’t create products. When an ideas are formed and discussed from ideation to management level, it takes a lot of work to get it to a stage where it is useful.
Ideation software tools are simply a medium where ideas and innovations can be captured and developed. In the real world ideation software provides a platform where ideas can be edited and repackaged for senior level management.
If you’re from a product development background, you’ll know that the best ideas don’t come from the most obvious places. A lot of the best insights and ideas are to do with structure, strategy, partners and other aspects of the organisaiton.
Ideation tools create a platform where organisations can capture and develop qualitative data about the organisation, from staff, customers and even partners. This information can be put into a formalized channel to be used throughout the organisation.
The HunchBuzz ideation tools are a vital mechanism for any organisation.