The Power of Ideas for Business Improvement

Check out how collecting ideas from employees can amplify Business Improvement in your Organisation.

The Power of Ideas For Business Improvement 

In 2014, Guy Kawasaki, an American marketing specialist, gave an inspirational Ted Talk about the Art of Innovation. Within the first two minutes of his speech, he states that innovation begins with the desire to ‘make meaning.’ What Kawasaki means by this, is that every person should have the goal of making a change in the world, and this only begins when you decide that your innovative ideas can do so.

Business Improvement

Evolving your ideas is not as easy as it sounds though, as it takes a lot of courage to share your thoughts with others. When an idea pops up, how do you deal with it? Do you push it to the side because you feel it’s not worthy of attention? Or do you continue to think about it, and develop it over time?

A lot of people do not believe that their ideas are good enough, and often forget about them before they can come to light. Yet ideas can be extremely powerful if you give them the chance to surface and evolve.

With the rise of technology and idea management software, ideas are weapons that can be used to make your organisation stronger. As each person will have a unique set of ideas and their own skills, staff will often be the best source of great ideas to further the success of your company.

These ideas can pop up at any time, or from anyone in the organisation, which means they need to captured when they do appear. Using Idea Management software such as HunchBuzz allows people to access a social space where people think alike, so their ideas can thrive and grow from feedback.

HunchBuzz Idea Management Software

All ideas need to be fostered, and as Kawasaki said, used to ‘make meaning’. With company goals in mind, giving people the platform to develop their ideas and giving them purpose is the start to business improvement and overall happiness in the workplace.

So how will ideas affect Business Improvement?

“This is not the wisdom of the crowd, but the wisdom of someone in the crowd. It’s not that the network itself is smart; it’s that the individuals get smarter because they’re connected to the network.”

Steven Johnson, Where Good Ideas Come From: The Natural History of Innovation

Idea Management

As we discussed earlier, Ideas are a crucial part to the culture of an organisation. Every person contributes something new to their job, and sharing ideas creates exciting new innovations which allows companies to thrive.

If ideas are put to good use, then they have the ability to not only drive future projects and company goals, but also solve issues within the organisation that are not always as obvious.

The process of checking the background information to see what areas are lacking is called Business Improvement, with software such as Hunchbuzz allowing this process to be accessible to everyone in the organisation. By opening up this platform for people to share ideas, you get input from your employees which makes it easier to see where the issues are occurring.


Finding these issues and creating an innovative solution allows  – you guessed it – improvement.

Yet rather than only allowing a particular sector to solve an issue, you can drive business improvement with ideas by allowing ideas from all over the organisation to contribute. Every employee is valuable and could have many new innovative ideas that another person would not think of, giving you a variety of solutions to work with.

Rather than getting a particular department to solve an issue, opening up the process allows these new ideas from other employees to shed light on the situation and put everything in a new perspective. Why not get a range of different solutions, as well as making every employee feel as if they have input in the organisation?

By allowing ideas to drive business improvement, you are utilising your staff and giving them the opportunity to grow within the organisation, all while improving the company at the same time. People will work better together if their ideas are being heard, and their thoughts are being valued.

As Steve Johnson said, Ideas come from individuals who work together and become smarter in doing so. They are connected and have the opportunity to share their ideas, and they are no longer just an individual but a part of a team.

Jenni Guzman is resident Idea curator and creator of Content at HunchBuzz – Making Ideas Easy since 2012.

 Jenni Guzman

For more information on Idea Management and HunchBuzz – contact Innovation Manager – Neil Meekin –

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